Google Analytics

Google Analytics helps you understand how users interact with your website or app.

4.5
25,670 reviews

Pros & Cons

Pros

  • Completely free
  • Powerful features
  • Integrates with Google products
  • Industry standard

Cons

  • Complex interface
  • Data sampling
  • Privacy concerns

Features

Core Features

Real-time Analytics
Goal Tracking

Reporting

Custom Reports

Platform

Mobile App

Integration

API Access

Pricing Plans

Free
$0/forever
  • Standard Analytics
  • Basic Reporting
  • Event Tracking
Analytics 360
$50,000/per year
  • Enterprise Features
  • Unsampled Reports
  • BigQuery Export
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