Google Analytics
Comprehensive web analytics platform
4.5
(25,670 reviews)Starting from
$0/forever
Mixpanel
Product analytics for user behavior
4.4
(4,820 reviews)Starting from
$0/100,000 events/month
Amplitude
Product intelligence platform
4.6
(3,240 reviews)Starting from
$0/10M events/month
Feature Comparison
| Feature | Google Analytics | Mixpanel | Amplitude |
|---|---|---|---|
| Core Features | |||
| Real-time Analytics | |||
| Goal Tracking | |||
| Reporting | |||
| Custom Reports | |||
| Platform | |||
| Mobile App | |||
| Integration | |||
| API Access | |||
Pricing Comparison
Google Analytics
Free
$0/forever
- Standard Analytics
- Basic Reporting
- Event Tracking
Analytics 360
$50,000/per year
- Enterprise Features
- Unsampled Reports
- BigQuery Export
Mixpanel
Free
$0/100,000 events/month
- Core Analytics
- Unlimited Saved Reports
- 1 Year Data History
Growth
Popular$25/per month
- 1M events/month
- Group Analytics
- 5 Years Data History
Enterprise
Custom/contact sales
- Unlimited Events
- Advanced Security
- Dedicated Support
Amplitude
Starter
$0/10M events/month
- Basic Analytics
- Behavioral Cohorts
- 1 Year Data History
Plus
Popular$49/per month
- Advanced Analytics
- Experimentation
- 2 Years Data History
Growth
Custom/contact sales
- Unlimited Events
- Predictive Analytics
- Unlimited Data History