E-commerce Tools

Best Email Marketing for E-commerce: Klaviyo vs Omnisend (2025)

Top email marketing tools designed for e-commerce with abandoned cart recovery, product recommendations, and revenue tracking.

Last Updated: January 18, 202512 min read

E-commerce email marketing platforms offer specialized features like abandoned cart recovery, product recommendations, and revenue attribution. The best e-commerce email tools in 2025 drive sales through automated workflows.

🏆 Top E-commerce Email Platforms

1. Klaviyo - Most Powerful

Price: Free (250 contacts) / $20/month

Why: Best segmentation, predictive analytics, revenue tracking

2. Omnisend - Best Value

Price: Free (250 contacts) / $16/month

Why: Email + SMS, automation templates, affordable pricing

3. Drip - Best for Personalization

Price: $39/month

Why: Advanced workflows, behavior tracking, visual builder

🎁 Our Recommendation

Choose Klaviyo (free or $20/month) for most powerful segmentation and analytics. Choose Omnisend (free or $16/month) for best value with email+SMS. Choose Drip ($39/month) for advanced personalization and workflow automation.

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