Best White Label SaaS Software: Complete Guide for 2025
What is White Label SaaS?
White label SaaS (Software as a Service) refers to software that one company creates and allows other businesses to rebrand and sell as their own. The original provider handles all development, maintenance, and updates while resellers focus on sales, branding, and customer relationships.
Think of it as buying a blank canvas product that you can paint with your brand colors, logo, and identity—then sell to your customers under your company name.
Quick Comparison: Top White Label SaaS Categories
| Category | Best Platform | Starting Price | Best For |
|---|---|---|---|
| Marketing Automation | GoHighLevel | $97/month | Agencies, marketers |
| Website Builder | Duda | $25/site/month | Web agencies |
| Video Hosting | Vimeo OTT | $500/month | Content creators |
| Payment Processing | Stripe Connect | Custom pricing | Fintech startups |
| Live Chat | Chatwoot | Free (self-hosted) | Support agencies |
| Email Marketing | Mailchimp | $350+/month | Marketing agencies |
| CRM | Vendasta | Custom pricing | Digital agencies |
| Project Management | Infinity | $9/user/month | Consultants |
Why Choose White Label SaaS?
Benefits for Resellers
1. Faster Time to Market
- Launch in weeks vs. years of development
- No coding required
- Pre-built features and infrastructure
- Immediate scalability
2. Lower Costs
- No development team needed ($500K-$2M saved)
- No maintenance overhead
- No server infrastructure costs
- Pay only for what you use
3. Recurring Revenue
- Monthly recurring revenue (MRR)
- High profit margins (50-70%)
- Predictable income streams
- Client retention
4. Focus on Core Business
- Spend time on sales and marketing
- Build customer relationships
- Grow your agency/business
- Let provider handle tech
5. Professional Product
- Enterprise-grade features
- Reliable infrastructure
- Regular updates
- Security and compliance built-in
Challenges to Consider
❌ Limited customization - You're constrained by provider's features ❌ Dependency risk - Provider could shut down or change pricing ❌ Competition - Other resellers offering the same core product ❌ Profit margins - Provider takes a cut of revenue ❌ Branding limits - Some white-labeling has restrictions
Top 25 White Label SaaS Platforms by Category
1. Marketing Automation & CRM
GoHighLevel - Best All-in-One Marketing Platform
What It Does: Complete marketing automation platform with CRM, email, SMS, funnels, websites, and more—all white-labeled for agencies.
Key Features:
- CRM and pipeline management
- Email and SMS marketing
- Landing pages and funnels
- Website builder
- Appointment scheduling
- Workflow automation
- Reputation management
- Two-way texting
- Reporting and analytics
Pricing:
- Agency Starter: $97/month (3 sub-accounts)
- Agency Unlimited: $297/month (unlimited sub-accounts)
- White Label (SaaS Mode): $497/month (custom domain, full rebranding)
White Label Features:
- Custom domain
- Rebrand entire platform
- Custom email templates
- Mobile app branding
- Agency dashboard
Best For: Marketing agencies, consultants, freelancers
Profit Potential: Charge clients $97-$497/month, keep $50-$300/month margin per client
Vendasta - Best for Local Business Services
What It Does: White label platform for agencies serving local businesses with marketing, reputation management, and business automation.
Key Features:
- Local SEO tools
- Reputation management
- Social media management
- Website builder
- Listing management
- CRM
- Email marketing
- Automated reporting
Pricing:
- Custom pricing (typically $500-$2,000/month base)
- Per-product pricing for clients
White Label Features:
- Full platform rebranding
- Custom marketplace
- White label mobile app
- Agency branded reports
Best For: Agencies serving local businesses (restaurants, dentists, contractors)
2. Website Builders
Duda - Best White Label Website Builder
What It Does: Professional website builder designed specifically for agencies and resellers to build and manage client websites at scale.
Key Features:
- Drag-and-drop website builder
- Responsive design
- Team collaboration
- Client management
- White label
- Dynamic content
- E-commerce
- Multilingual support
Pricing:
- Basic: $25/site/month
- Team: $20/site/month (4+ sites)
- Agency: $15/site/month (10+ sites)
- White Label: Custom pricing
White Label Features:
- Custom branding
- Subdomain or custom domain
- White label client portal
- Agency branded builder
Best For: Web design agencies, freelancers, resellers
Profit Potential: Charge $50-$200/month per site, $25-$150/month margin
Webflow Enterprise - White Label Option
What It Does: Powerful visual website builder with CMS and e-commerce, offering white label for agencies.
Pricing:
- Agency plan: $49/month
- White Label: Enterprise pricing (contact sales)
Best For: Design agencies, advanced web developers
3. Video Hosting & Streaming
Vimeo OTT - Best White Label Video Platform
What It Does: White label video streaming platform for selling subscriptions, rentals, or one-time purchases of video content.
Key Features:
- Video hosting and streaming
- Subscription management
- Payment processing
- Custom branding
- Apps (iOS, Android, Roku, Apple TV)
- Analytics
- Marketing tools
Pricing:
- Starter: $500/month (up to 5K subscribers)
- Growth: $1,000/month (up to 25K subscribers)
- Enterprise: Custom pricing
White Label Features:
- Fully branded apps
- Custom domain
- Remove Vimeo branding
- White label player
Best For: Fitness instructors, educators, content creators, media companies
Profit Potential: Charge subscribers $10-50/month, keep 70-80% after Vimeo fees
4. Payment Processing
Stripe Connect - White Label Payment Platform
What It Does: White label payment infrastructure allowing you to build payment solutions into your platform.
Key Features:
- Payment processing
- Subscription billing
- Marketplace payments
- Connect accounts
- Customizable checkout
- Payment links
- Invoicing
Pricing:
- Standard Stripe fees: 2.9% + $0.30 per transaction
- Platform can add additional fees on top
White Label Features:
- Fully white labeled
- Custom branding
- Your customers see your brand only
- You control the experience
Best For: Marketplaces, SaaS platforms, fintech startups
Profit Potential: Add 0.5-2% platform fee on top of Stripe fees
5. Communication & Support
Chatwoot - Best Open Source White Label Chat
What It Does: Open-source customer support platform with live chat, email, and social media integration.
Key Features:
- Live chat widget
- Multi-channel support (email, Twitter, Facebook, WhatsApp)
- Team collaboration
- Automation and bots
- Custom attributes
- API access
Pricing:
- Self-Hosted: Free (open source)
- Cloud: $19/user/month
White Label Features:
- Complete source code access
- Full customization
- Your branding everywhere
- Custom domain
Best For: Agencies offering support services, SaaS companies
Intercom-like Alternative: Crisp
What It Does: White label customer messaging platform.
Pricing:
- Basic: Free
- Pro: $25/workspace/month
- Unlimited: $95/workspace/month
- White Label: Enterprise (custom pricing)
6. Email Marketing
Mailchimp - White Label Option (Resellers)
What It Does: Industry-leading email marketing platform with reseller program.
Pricing:
- Reseller program available
- Contact Mailchimp for pricing
- Typically requires minimum commitment
White Label Features:
- Limited white labeling
- Can resell under your brand
- Custom domain for login
Best For: Established agencies with high volume
SendGrid - White Label Email API
What It Does: Email API and marketing platform with white label capabilities.
Pricing:
- Starting at $15/month
- Custom white label pricing
Best For: Developers, SaaS platforms
7. Project Management
Infinity - White Label Project Management
What It Does: Flexible project management platform with white label reseller program.
Key Features:
- Boards, lists, gantt charts
- Custom workflows
- Time tracking
- Reporting
- Integrations
Pricing:
- Plus: $9/user/month
- Business: $15/user/month
- White Label: 50% discount for resellers
White Label Features:
- Custom branding
- Subdomain
- Remove Infinity branding
Best For: Consultants, agencies, PM tools resellers
8. Accounting & Invoicing
Zoho Books White Label
What It Does: Accounting software with white label option.
Pricing:
- Contact Zoho for white label pricing
- Typically for high-volume partners
9. SEO Tools
SEMrush White Label
What It Does: SEO and marketing tools with white label dashboard for agencies.
Pricing:
- Pro: $119.95/month
- Guru: $229.95/month
- Business: $449.95/month (includes white label)
White Label Features:
- Branded reports
- Custom domain
- Agency dashboard
Best For: SEO agencies, digital marketing firms
10. Social Media Management
Sendible - White Label Social Media Tool
What It Does: Social media management with white label for agencies.
Pricing:
- Creator: $29/month
- Traction: $89/month
- White Label: $240/month (+ $29/client)
White Label Features:
- Custom branding
- Subdomain
- White label reports
Best For: Social media agencies
How to Choose the Right White Label SaaS
Step 1: Identify Your Niche
Questions to Ask:
- What services do you currently offer?
- What problems do your clients face?
- Where can you add the most value?
- What expertise does your team have?
Examples:
- Marketing agency → GoHighLevel (marketing automation)
- Web design agency → Duda (website builder)
- Fitness coach → Vimeo OTT (video platform)
- Payment startup → Stripe Connect
Step 2: Evaluate White Label Depth
Levels of White Labeling:
Basic White Label (30% of products):
- Logo customization
- Color scheme changes
- Custom domain
- Remove vendor branding (partial)
Advanced White Label (50% of products):
- Full rebranding
- Custom domain
- Remove all vendor branding
- Custom email templates
- Agency dashboard
Full White Label (20% of products):
- Complete source code access
- Full customization
- Mobile app branding
- Your infrastructure (optional)
- Zero mention of original vendor
What to Check:
- Can you remove ALL vendor branding?
- Can clients see the original vendor name?
- Can you use custom domain?
- Can you customize emails?
- Is mobile app brandable?
Step 3: Calculate Profit Margins
Pricing Formula:
Your Price to Client - White Label Cost = Your Margin
Example: GoHighLevel
- Your cost: $97-$297/month
- Charge client: $297-$997/month
- Your margin: $200-$700/month per client
- 10 clients = $2,000-$7,000/month profit
Target Margins:
- Minimum: 40-50%
- Good: 50-70%
- Excellent: 70%+
Step 4: Assess Support & Resources
What You Need:
- ✅ Training and onboarding
- ✅ Documentation and tutorials
- ✅ White label partner program
- ✅ Technical support for you
- ✅ Resources for your clients
- ✅ Active community
- ✅ Regular updates
Step 5: Test Before Committing
Trial Checklist:
- Sign up for free trial or demo
- Test core features
- Evaluate ease of use (your team and clients)
- Check white label customization
- Review documentation
- Test customer support response
- Calculate actual profit margins
- Check contract terms
Business Models for White Label SaaS
Model 1: Pure Reseller
How It Works:
- Buy white label at wholesale price
- Rebrand completely
- Sell to clients at retail price
- Keep the margin
Pros:
- Simplest model
- Predictable margins
- Focus on sales
Cons:
- Lower margins (40-60%)
- Compete with other resellers
Example:
- Buy GoHighLevel at $297/month
- Sell to client at $997/month
- Profit: $700/month per client
Model 2: Value-Added Reseller
How It Works:
- White label platform + your services
- Setup, training, customization included
- Ongoing management and support
- Higher pricing justified
Pros:
- Higher margins (60-80%)
- Better client retention
- Less price competition
Cons:
- More time per client
- Need skilled team
Example:
- White label platform: $97/month
- Your setup + management: $400/month value
- Total charge: $697/month
- Profit margin: 70%+
Model 3: Platform + Services Bundle
How It Works:
- Package multiple white label tools
- Add your consulting/services
- Create comprehensive solutions
- One-stop-shop for clients
Pros:
- Highest margins (70%+)
- Strong differentiation
- Sticky clients
Cons:
- More complex delivery
- Higher upfront work
Example:
- Platform bundle: $200/month cost
- Services: $500/month value
- Total charge: $1,500/month
- Profit margin: 75%+
Legal Considerations
Contracts and Agreements
White Label Agreement:
- Right to resell and rebrand
- Usage limits
- Territory restrictions
- Pricing structure
- Support obligations
Client Agreements:
- Your terms of service
- Privacy policy
- Data ownership
- Service level agreements (SLA)
- Cancellation terms
Data and Privacy
Key Questions:
- Who owns client data?
- Where is data stored?
- GDPR compliance?
- Data portability?
- What happens if you switch providers?
Best Practice:
- Ensure clients own their data
- Clear data export options
- Compliance certifications (SOC 2, ISO 27001)
- Data processing agreements
Success Stories
Agency Using GoHighLevel
Profile: Digital marketing agency, 5 employees
Strategy:
- Bought GoHighLevel white label at $297/month
- Rebranded as their own platform
- Sold to 30 clients at $497/month
Results:
- Revenue: $14,910/month
- Cost: $297/month
- Profit: $14,613/month
- Margin: 98%
- ROI: 4,820%
Web Agency Using Duda
Profile: Web design agency, 8 employees
Strategy:
- Duda white label at $15/site/month
- Manage 50 client websites
- Charge clients $99/month maintenance
Results:
- Revenue: $4,950/month
- Cost: $750/month
- Profit: $4,200/month
- Margin: 85%
Common Mistakes to Avoid
1. Choosing Wrong Platform
❌ Mistake: Picking platform that doesn't match your skills or clients' needs
✅ Solution: Start with your clients' problems, then find platform that solves them
2. Under-Pricing
❌ Mistake: Racing to the bottom on price
✅ Solution: Compete on value, not price. Bundle with services.
3. Over-Promising Features
❌ Mistake: Promising customization that white label doesn't support
✅ Solution: Know platform limits. Set realistic expectations.
4. Neglecting Support
❌ Mistake: Assuming clients won't need help
✅ Solution: Budget for ongoing client support and training
5. No Exit Strategy
❌ Mistake: No plan if white label provider shuts down or changes terms
✅ Solution: Always have data export plan. Consider multi-platform strategy.
Frequently Asked Questions
Q: Is white label SaaS profitable? A: Yes, very. Margins of 50-80% are common. With 20 clients paying $500/month with $100 cost each, that's $8,000/month profit.
Q: Do I need technical skills? A: Minimal. Most white label platforms are no-code/low-code. You need sales and customer service skills more than technical skills.
Q: How much does it cost to start? A: As little as $50-$500/month for most platforms. Start small with one platform and a few clients.
Q: Can clients tell it's white labeled? A: With good white labeling, no. Advanced white label products allow complete rebranding with zero traces of original vendor.
Q: What if the white label company shuts down? A: This is a real risk. Mitigate by: choosing established providers, having data export capabilities, having backup options, and not putting all eggs in one basket.
Q: Can I white label multiple tools? A: Yes! Many agencies white label 3-5 different tools to create a comprehensive suite for clients.
Q: How do I price my white label service? A: Research competitors, calculate costs, aim for 50-70% margin, and adjust based on market demand. Value pricing (not cost-plus) typically works best.
Getting Started: 30-Day Action Plan
Week 1: Research and Selection
- Identify your target market
- List client pain points
- Research 5-10 white label options
- Compare features and pricing
- Sign up for free trials
Week 2: Testing and Setup
- Test platform thoroughly
- Customize branding
- Set up custom domain
- Create client onboarding process
- Develop pricing packages
Week 3: Marketing
- Update website with new offering
- Create sales materials
- Prepare demo/presentation
- Contact existing clients about new service
- Reach out to prospects
Week 4: Launch
- Onboard first 3-5 clients
- Collect feedback
- Refine processes
- Document support procedures
- Plan scale-up strategy
Conclusion
White label SaaS offers an incredible opportunity to build a profitable software business without the massive investment of developing your own product. The key to success is:
- Choose the right platform that matches your market
- Add value beyond just rebranding
- Price appropriately for healthy margins
- Support your clients to ensure retention
- Think long-term about sustainability
Start small with one platform and a handful of clients. As you gain experience and prove the model, you can scale rapidly with very little additional investment.
Top Recommendations:
- Marketing Agencies: GoHighLevel ($97-$297/month)
- Web Agencies: Duda ($25/site/month)
- Support Services: Chatwoot (Free - $19/month)
- Content Creators: Vimeo OTT ($500/month)
- Fintech: Stripe Connect (transaction fees)
The white label SaaS market is growing 25% annually. Now is the perfect time to build your branded software empire.
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Last Updated: January 2025