Real estate agents need specialized CRM software that handles property listings, MLS integration, automated follow-ups, and transaction management. The best real estate CRMs in 2025 combine lead capture, nurturing workflows, and commission tracking to help agents close more deals.
🏆 Top 3 Real Estate CRMs
1. Follow Up Boss - Best Overall
Starting Price: $69/user/month
Best For: Active agents and teams who need robust lead management
Why Choose It: Purpose-built for real estate with excellent MLS integration, automatic lead routing, and smart follow-up reminders
2. LionDesk - Best Value
Starting Price: $25/month
Best For: Solo agents who want affordable all-in-one platform
Why Choose It: Includes video texting, email marketing, transaction management at budget-friendly price
3. kvCORE - Best for Teams
Starting Price: Custom pricing
Best For: Brokerages and large teams needing comprehensive platform
Why Choose It: Complete lead generation, IDX websites, behavioral automation, and team management tools
📊 Complete Real Estate CRM Comparison
| CRM | Starting Price | MLS Integration | Lead Scoring | Best For |
|---|---|---|---|---|
| Follow Up Boss | $69/user/month | ✓ | ✓ | Active agents & teams |
| LionDesk | $25/month | ✓ | ✓ | Budget-conscious agents |
| kvCORE | Custom | ✓ | ✓ | Brokerages & teams |
| Realvolve | $59/user/month | ✓ | ✓ | Workflow automation |
| Wise Agent | $29/month | ✓ | - | Individual agents |
| BoomTown | $1,000/month | ✓ | ✓ | High-volume teams |
🎯 Key Features for Real Estate CRMs
Essential Features
- MLS Integration: Automatically sync listings and property data
- Lead Capture: Website forms, social media integration, Zillow sync
- Automated Follow-ups: Drip campaigns for different buyer/seller stages
- Mobile App: Manage contacts and respond to leads on-the-go
- Transaction Management: Track deals from lead to close
Advanced Features
- Lead Scoring: Prioritize hottest prospects based on engagement
- Video Messaging: Send personalized video texts and emails
- IDX Website Integration: Sync property search with lead capture
- Commission Tracking: Calculate and forecast earnings
- Team Collaboration: Assign leads, share notes, track team performance
💰 Pricing Analysis
Solo Agents (1-2 users)
- Budget: LionDesk ($25/mo) or Wise Agent ($29/mo)
- Premium: Realvolve ($59/mo) or Follow Up Boss ($69/mo)
Small Teams (3-10 agents)
- Best Value: LionDesk Team ($39/user/mo)
- Best Features: Follow Up Boss ($69/user/mo)
Brokerages (10+ agents)
- Comprehensive: kvCORE or BoomTown (custom pricing, typically $500-2000/mo)
- Budget: Follow Up Boss with team discount (~$50/user/mo)
❓ Frequently Asked Questions
What CRM do most real estate agents use?
Follow Up Boss and kvCORE are among the most popular, with LionDesk growing rapidly among solo agents due to affordability. Many agents also use general CRMs like HubSpot or Salesforce with real estate customizations.
Is a real estate-specific CRM worth it?
Yes, for active agents. Real estate CRMs include MLS integration, property-specific workflows, and commission tracking that general CRMs lack. Solo agents doing 5+ deals/year typically see ROI within 2-3 months.
Can I use free CRM for real estate?
HubSpot's free tier works for new agents, but lacks MLS integration and automated workflows. Most successful agents upgrade to paid real estate CRM within 6-12 months as lead volume grows.
🎁 Final Recommendations
Best for Solo Agents: LionDesk
At $25/month, LionDesk provides complete CRM, email marketing, transaction management, and video messaging. Excellent value for individual agents building their business.
Best for Active Agents: Follow Up Boss
Worth the $69/month if you're actively working leads. Superior automation, lead routing, and team features help close more deals and justify the higher price.
Best for Teams/Brokerages: kvCORE
Complete platform with lead generation, IDX websites, and team management. Custom pricing starts around $500/month, best for teams of 5+ agents doing $5M+ annual volume.
Our Recommendation:
Start with LionDesk if you're budget-conscious or new to real estate ($25/month). Upgrade to Follow Up Boss once you're consistently closing 5+ deals per year and need advanced automation ($69/month). Teams should evaluate kvCORE for comprehensive brokerage solution.